When entering into a field that is as creative as graphic art you can count on it being very competitive. There is no lack of talent. To come into this arena of talented individuals it’s important to have attained a degree or certificate from an accredited trade school.
Simply towing a portfolio around displaying your work when applying for a position isn’t enough. In the present day market, succeeding as a graphic designer requires a proficiency acquired through a degree program. A secondary degree in business, while not a stated necessity will give anyone wanting to pursue graphic design as a career an edge.
Having that business background is an advantage that otherwise will take years of on-site experience. Since most established and respected employers don’t have to work with inexperienced talent, catering to them with years of formal schooling shows your commitment and is truly a cornerstone to this career.
As a graphic artist I have developed an eye for marketing. Visual is my forte, but a photograph or a drawing has to speak a thousand words, so I have refined a way of imaging words. Whether it’s a beautiful rolling meadow or an industrial setting full of cranes and electric cable hoists, it is important to see the real picture the words are conveying. How can I help impart a product’s point of view with a drawing only, sans text? How can I convey editorial weight with design? These are the very questions that stimulate the creative mind of a graphic artist.
At a recent event hosted by Esquire Magazine honoring several of the renowned artists who have influenced graphics and design through the decades, I had the pleasure of meeting a well-rounded group of proteges. The traditionalists who are always aware of incorporating different techniques to keep their work trendy, and the technocrats who work solely in the modern vernacular made up the mosaic of characters.
As the world turns, so does the digital world. It is not only revolving, but also evolving steadily before our eyes everyday. And many industry niches are so entrenched in their own paradigms they are failing to adapt. Many are keeping up with the digital pace, for example the food catering industry. Caterers as one business model has adapted by embracing Yelp, Foursquare, Facebook and other Social Media sites to promote their businesses using every tool at their disposal. But many other industries have chosen to keep their head in the sand. The newspaper industry comes to mind, as well as Kodak, who have been slow to shift their strategy until recently. The graphic design business is changing as well. Here are four notable trends surfacing in 2015.
The world is beginning to accept a fresh era in the healing arts. Tired of attempting to cure all of our ills with a pill, people are looking at different approaches to old problems. The premise for energy medicine is that the body has the capability to heal itself. Illness or physical imbalance is like a stretch limousine stranded on the side of the road waiting for a tow truck. Illness is a symptom that relays the message something is broken down. The connections need to be reestablished, or as in the car analogy brought to a place where it gets the attention it needs to run properly. According to the practitioners of Energy Medicine that place is within each of us.