When entering into a field that is as creative as graphic art you can count on it being very competitive. There is no lack of talent. To come into this arena of talented individuals it’s important to have attained a degree or certificate from an accredited trade school.
Simply towing a portfolio around displaying your work when applying for a position isn’t enough. In the present day market, succeeding as a graphic designer requires a proficiency acquired through a degree program. A secondary degree in business, while not a stated necessity will give anyone wanting to pursue graphic design as a career an edge.
Having that business background is an advantage that otherwise will take years of on-site experience. Since most established and respected employers don’t have to work with inexperienced talent, catering to them with years of formal schooling shows your commitment and is truly a cornerstone to this career.
As a graphic artist I have developed an eye for marketing. Visual is my forte, but a photograph or a drawing has to speak a thousand words, so I have refined a way of imaging words. Whether it’s a beautiful rolling meadow or an industrial setting full of cranes and electric cable hoists, it is important to see the real picture the words are conveying. How can I help impart a product’s point of view with a drawing only, sans text? How can I convey editorial weight with design? These are the very questions that stimulate the creative mind of a graphic artist.
At a recent event hosted by Esquire Magazine honoring several of the renowned artists who have influenced graphics and design through the decades, I had the pleasure of meeting a well-rounded group of proteges. The traditionalists who are always aware of incorporating different techniques to keep their work trendy, and the technocrats who work solely in the modern vernacular made up the mosaic of characters.